Using Immersive and Artificial Intelligence Technologies to Promote Different Industries

نویسندگان

چکیده

The increasing impact of immersive technologies (e.g., Virtual Reality (VE) and Augmented (AR)) Artificial Intelligence (AI) in business society present challenges that deserve atte...

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ژورنال

عنوان ژورنال: Journal of Promotion Management

سال: 2021

ISSN: ['1540-7594', '1049-6491']

DOI: https://doi.org/10.1080/10496491.2021.1987942